Actionable marketing advice for associations and professional societies
Copyright 2015 interlinkONE, Inc.
You’ve been reading our past posts and believe in the power of data. You know where your organization’s data is housed. You’ve been brushing up on your Excel skills and have cleared your calendar in heady anticipation of this moment—You are going to analyze some data. You open the spreadsheet and a new world unfolds […]
With everything else going on to support and retain members, do you really need yet another resource tool or tracking document to fret over in your department? It’s easy to fall into this planning trap, with endless to-do lists and iterative meetings while the day-to-day tasks pile up, but your organization’s membership and engagement are […]
Email marketing is a great tool for direct marketing, allowing marketers to instantly inform existing and potential members with news and updates. At its best, email marketing retains current members and secures potential members; at its worst it lies unopened in a spam folder - out your target audience’s mind and sight. Importance of Your Subject […]
While marketing and sales departments have similar functions, they often work in completely separate silos. In some organizations, they may even have an antagonistic relationship that can limit the effectiveness of both departments. If you need help getting your marketing and sales teams on the same page, try these tips: Hold Joint Meetings If your […]
In today’s constantly changing online environment, it is more important than ever for organizations to distinguish themselves. High-quality brands frequently find themselves falling by the wayside while arguably inferior organizations excel. Often, the sole factor allowing for this success is the presence of an excellent marketing campaign. Tracking the Needs and Wants of Members and […]