This industry is trying to leverage data more in 2015. Every thought-leader in the industry is singing the virtues of data. Wait, which industry?
All of them.
Data and technology are radically changing the way businesses and organizations are delivering on their value propositions. And whether you’re quick to adopt or quick to scoff, you may be intrigued to learn about the latest wave of technologies that are tagging into the data game.
Momentum has been building over the last 2-3 years toward empowering managers with the data tools that are intuitive and impactful for non-analysts. For those of you looking to do some additional digging into the data that’s powering your organization or personal brand, I wanted to showcase some of the hot new technologies that are poised to shape the data analysis landscape. Here’s just a few to keep an eye on in 2015:
- IBM Watson – That’s right, your favorite BI intelligence leader is providing their cutting-edge platform to the masses for FREE – at least for now. Watson boasts of some impressive predictive analytical chops, offering a variety of models for you to test your data against.
- GridCraft – Looking for the best of a spreadsheet with the flexibility of a database? That’s GridCraft. The tool boasts more formulas than traditional Excel, and its cloud-based backbone means that it scales to whatever dataset you can throw at it. This is a great tool for the Excel user who’s not interested in learning a new tool or programming language, but aspires to do more with their data analysis – particularly when it comes to automating reports.
- Social Quant – This tool comes from a company that prides itself on making you famous on social media and then telling you why. As the name suggests, Social Quant is designed to use data to grow your relevant social following. If you are looking to improve your organization’s social media reach within a specific industry or amongst thought-leaders, investigate Social Quant.
There are countless other tools designed to make data analysis and predictability more accessible. For many of them, an increased focus has been placed on ease of use – so more of today’s analytical solutions are turning more managers into data junkies.
2015 is going to be an exciting year for event and association data. If driving increased efficiencies in your marketing, branding, and membership efforts are on your list of resolutions, try leveraging these tools to dig deeper into your data to help fuel that growth.