As online marketing becomes increasingly popular and widespread, businesses are continually looking to find ways to remain successful and stand out from the crowd. eNewsletters give you the opportunity to update your audience and provide them with new, valuable content. However, with the large amount of eNewsletters being sent out by different companies every day, it sometimes becomes difficult to stand out. To help you create a successful eNewsletter that will appeal to your audience, we have five important tips to be aware of, as well as some sample campaigns to give you some inspiration moving forward.
5 Tips for an Effective eNewsletter
1. Subject Line:
To see which subject lines are working best for your audience, try utilizing an A/B testing method. Send out one subject line to a small sample of your audience, and another one to a different sample group of the same size. Use whichever one had higher open rates on the rest of your list. Also, be sure to regularly check data reports to see which subject lines had the best results on your audience over time.