In my last post, I talked about how marketers often find themselves running into the same social media issues. Though they seem like complex problems, they are easy to fix with the correct tools. Finding the right software to manage your social media marketing efforts is important for any organization. But, the tough question is, how do you know that you’re choosing the right tool for your association? Below are some key qualities that a good social media management software should have.
- Publishing, managing, and measurement tools. This goes for all social media channels. Not only will having the right publishing and measurement tools help reduce the amount of time you need to spend managing your social media accounts, but it will help you to remain consistent and organized. These tools allow you to publish to all channels with one click, making it convenient and easy to use.
- Engagement features. Investing in a social media management software that has a variety of engagement features will allow you to find your targeted audience and connect with them. In addition, it will allow you to engage directly with members and prospects who are interacting with your organization on social media. A good social media software will also incorporate sentiment, meaning you’ll be able to see who is interacting negatively and positively with your association. These features will take care of any problems you have finding people to associate with and will help you to create stronger relationships with interested members and prospects.
- Strategy tools. Having strategy tools that will centralize your social media marketing plan will help with your organizational needs, especially when figuring out how to grow your association’s presence on social media. In addition, having workflow and audit control features will help to fix and maintain any social media chaos that may occur.
- Reporting. Connecting with followers is important, but developing good relationships and being able to track them and report and analyze results of the content you published is even more important. Finding a software that has this feature is a must, as it does any additional work that is required to becoming successful on social media.
Having structure and stability in your association’s social media marketing efforts will boost your reputation and help to grow membership. Finding a software that has all the features mentioned above will help you to manage your social media presence in a less stressful and more controlled environment. Do you need additional help narrowing down the options? Contact me directly to hear my software recommendations that would be beneficial to your specific association.