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Creating a Mobile Website for Your Next Event

These days, people are rarely far from their phones. When you are drawing people to your next event, you want them to be able to find out the latest news from wherever they are. Mobile websites are the perfect vehicle for event promotion. Here are a few ways to use them to maximize interest:

WebsiteIntegrated Maps

Make it easy for guests to find you by integrating maps and directions into your mobile site. The site’s user-friendly and helpful nature creates a positive relationship before they ever arrive, setting the stage for an exciting event. You can even use custom QR codes that conveniently send people directly to your event map. iFlyMobi makes it easy, even if you have no coding experience.

Mobile-Only Deals

Everyone likes to feel like they have the inside scoop. Offer discounts and perks that are only available through your mobile site. As guests share these deals with their friends, you increase interest in your upcoming event.

How can you do this? Offer a discounted rate for the conference when members refer other members to sign up through the mobile website. Give members an extra drink ticket for checking in on the site. Mobile websites have the ability to benefit both your association and your members. Offering special discounts will give members that extra incentive to interact.

Live Blogging of Events

Promoting a multi-day event? Build interest and anticipation by updating your blog or RSS feed and delivering it right to your mobile site. Frequent pictures, announcements of new acts and short videos will make everyone wish that they were there.

You can even allow members to submit their own event pictures. It is easy to enable social sharing so that your visitors can instantly make their event photos and updates available on their favorite social networks and your mobile site. They’ll love the chance to get involved and you’ll have your own passionate street team at your service.

Mobile gives you the chance to reach out to your members whenever you want and wherever they are. Use this powerful connection to amp up the excitement for your events and make them a success.

Creating a Mobile Website for Your Next Event

These days, people are rarely far from their phones. When you are drawing people to your next event, you want them to be able to find out the latest news from wherever they are. Mobile websites are the perfect vehicle for event promotion. Here are a few ways to use them to maximize interest:

WebsiteIntegrated Maps

Make it easy for guests to find you by integrating maps and directions into your mobile site. The site’s user-friendly and helpful nature creates a positive relationship before they ever arrive, setting the stage for an exciting event. You can even use custom QR codes that conveniently send people directly to your event map. iFlyMobi makes it easy, even if you have no coding experience.

Mobile-Only Deals

Everyone likes to feel like they have the inside scoop. Offer discounts and perks that are only available through your mobile site. As guests share these deals with their friends, you increase interest in your upcoming event.

How can you do this? Offer a discounted rate for the conference when members refer other members to sign up through the mobile website. Give members an extra drink ticket for checking in on the site. Mobile websites have the ability to benefit both your association and your members. Offering special discounts will give members that extra incentive to interact.

Live Blogging of Events

Promoting a multi-day event? Build interest and anticipation by updating your blog or RSS feed and delivering it right to your mobile site. Frequent pictures, announcements of new acts and short videos will make everyone wish that they were there.

You can even allow members to submit their own event pictures. It is easy to enable social sharing so that your visitors can instantly make their event photos and updates available on their favorite social networks and your mobile site. They’ll love the chance to get involved and you’ll have your own passionate street team at your service.

Mobile gives you the chance to reach out to your members whenever you want and wherever they are. Use this powerful connection to amp up the excitement for your events and make them a success.

John Foley, Jr

John Foley, Jr. is President and CEO of interlinkONE. interlinkONE provides software and marketing services for associations and professional societies to generate prospective member leads, increase engagement, and strengthen member retention. John is a renowned international speaker who passionately speaks to associations in the areas of transformation, multi-channel marketing, social media, mobile, and content marketing. Some notable association affiliations include Mr. Foley’s involvement as a board member and acting CMO for the recently merged Association of Marketing Service Providers (AMSP) and National Association for Printing Leadership (NAPL), as well as his membership with the Business Marketing Association and American Society of Association Executives (ASAE). He often takes part in the weekly Twitter chat for associations, "#assnchat,” and contributes content to many industry resources. Learn more about John at http://JohnFoleyJr.com, and how interlinkONE can help you at http://interlinkONE.com and http://MarketWithMAX.com.