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Avoid These 5 Content Marketing Mistakes

Jun 24, 2014
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According to the Content Marketing Institute, 92% of marketers are using content marketing, and there’s a good reason why! Content marketing gives you and your association the opportunity to reach your audience and educate them on topics that pertain to their interests. But, how can you make sure your content is relevant and entertaining to your members?

Start by taking a good look at your current marketing efforts. Is your content in good shape? Your content needs to interest your readers and give them a reason to come back for more, so make sure you steer clear of these 5 common content marketing mistakes!

Avoid These 5 Content Marketing Mistakes

Jun 24, 2014
No Comments

According to the Content Marketing Institute, 92% of marketers are using content marketing, and there’s a good reason why! Content marketing gives you and your association the opportunity to reach your audience and educate them on topics that pertain to their interests. But, how can you make sure your content is relevant and entertaining to your members?

Start by taking a good look at your current marketing efforts. Is your content in good shape? Your content needs to interest your readers and give them a reason to come back for more, so make sure you steer clear of these 5 common content marketing mistakes!

John Foley, Jr

John Foley, Jr. is President and CEO of interlinkONE. interlinkONE provides software and marketing services for associations and professional societies to generate prospective member leads, increase engagement, and strengthen member retention. John is a renowned international speaker who passionately speaks to associations in the areas of transformation, multi-channel marketing, social media, mobile, and content marketing. Some notable association affiliations include Mr. Foley’s involvement as a board member and acting CMO for the recently merged Association of Marketing Service Providers (AMSP) and National Association for Printing Leadership (NAPL), as well as his membership with the Business Marketing Association and American Society of Association Executives (ASAE). He often takes part in the weekly Twitter chat for associations, "#assnchat,” and contributes content to many industry resources. Learn more about John at http://JohnFoleyJr.com, and how interlinkONE can help you at http://interlinkONE.com and http://MarketWithMAX.com.