According to the Content Marketing Institute, 92% of marketers are using content marketing, and there’s a good reason why! Content marketing gives you and your association the opportunity to reach your audience and educate them on topics that pertain to their interests. But, how can you make sure your content is relevant and entertaining to your members?
Start by taking a good look at your current marketing efforts. Is your content in good shape? Your content needs to interest your readers and give them a reason to come back for more, so make sure you steer clear of these 5 common content marketing mistakes!