One trend that has become evident throughout 2014 is that the world is going mobile. In fact, it’s pretty safe to say that the world has already gone mobile, and it’s impossible to ignore this momentum, not matter what industry you work in. It’s not just that people are addicted to their mobile devices – which include smartphones and tablets – they’re becoming more and more dependent on the applications they download on those devices.
According to a new study released by comScore, app activity accounts for 88 percent of smartphone usage and 82 percent of usage on tablets. Other findings from the study reveal that 79 percent of smartphone owners use apps nearly every day, saying they use them at least 26 days per month. Meanwhile, tablet users come in at 52 percent.
So, what does that have to do with associations? For association leaders, it’s important to always keep in mind the best interests of the organization and its members. With conference season in full swing, this includes staying up-to-date on the “must-have” details that give attendees the best experience possible. As you may have guessed, event apps happen to be topping that must-have list at the moment.
When it comes to planning meetings, organizers should pay particular attention to providing opportunities and tools that will be highly valued by attendees. That means adapting meetings to fit into this on-the-go, mobile-crazed world we live in.
Association event planners who really want to capture the attention and increase engagement at upcoming meetings need to stop trying to get people to put down their devices and instead try to get them to pick them up.
In this day in age, no matter what the specific need is, there always seems to be an app for it. Luckily, the same is true when it comes to meeting apps. Since the possibilities may seem endless when it comes to finding the perfect app for a specific event, it’s important to keep in mind what exactly it will be used for. A few popular app requirements for meeting planners include:
- Create and share schedules
- Event communication and organization
- Attendee and sponsor engagement
- Data analytics
While a host of apps exist to help in these tasks, the array of choices can be confusing. Here are a few top contenders making a name for themselves by nailing it in terms of capabilities in the areas listed above.
DoubleDutch: Personalized mobile schedules, live updates and interactive event maps. Post-event engagement report with metrics and usage analytics. Stay connected year-round; live surveys and polling that incentivizes attendees; communication directly based on interest tags in profiles. Link app profiles to users’ social media accounts to post from a central hub. Allows sponsorships/branding across events; branded splash screens; sponsor directory; sponsored badges; send promoted posts to segmented user groups.
Bizzabo: Personalized mobile schedules; live updates. Includes lead-tracking system; usage analytics. Connect with other users ahead of show; multi-event app to stay connected year-round; suggests other events for users based on profile; live surveys and polling. Offers in-app messaging and social media integration. Sponsor listings; splash screen and promotional offers space available
QuickMobile: Personalized mobile schedules; syncs to personal calendar and contact lists. Attendee activity metrics; usage analytics; click-through performance data. Multi-event app to stay connected year-round; gamification tools; live surveys and polling. Various social media platforms to connect to and content sharing. Allows sponsorships/branding across events; track attendee activity by time/feature and branding slots throughout app.
Lumi: Personalized mobile schedules; live updates and searchable attendee list. Usage analytics. Strong polling and survey capabilities. Social media integration; live message board and photo sharing. Allows sponsorship placement.
If the mobile app moment is here to stay – it’s time to start downloading.