We were groomed at an early age to have preferential treatment towards visually-appealing information. For instance, as kids, we gravitated towards the picture books, and now we’re captivated with Pinterest. The power of visual content has always been with us.
The only difference now is marketers are reinventing their messages, with the appeal of visual content in mind, in order to leverage their campaign’s impact on audiences.
If you’re ready to give your association’s marketing messages a visual facelift, here are 6 ways to transform those lengthy paragraphs!
The popularity of infographics is becoming more and more apparent. We first saw them mainly in the digital marketing space, but any association can apply this strategy towards their own campaigns. As long as you have share-worthy statistics and a strong graphic design team, infographics should be no sweat.
You might be camera shy, but the power of videos should be enough to overcome this fear. YouTube is one of the largest search engines on the Internet, and online videos can do wonders for your association’s SEO. Videos that have been uploaded onto sites, like YouTube or Vimeo, can also be embedded on websites, emails, and social media channels. Plus, people love seeing the faces behind your association. Videos are a big opportunity to add personality to your organization! Visit the interlinkONE YouTube channel for inspiration!
3. Bullet Lists
When people are surfing the Internet for information, they usually don’t have 10-20 minutes to read an in-depth article. They want to learn the main take-aways of the information you’re presenting as quickly as possible. Think about the writing process you would use when writing an essay in high school. You would draft an outline in order to help formulate the body of your story. For digital content, there’s no need to turn those bullets into paragraphs. Usually, a 2-3 sentence explanation of each point you are listing is all you need!
Images can be worth a thousand words, so they can be incredibly helpful when it comes to delivering information while striking interest within your audience. Incorporating images into web pages, email blasts, social media posts, and direct mail campaigns would only benefit your marketing efforts. With some nice graphic design skills, you can even turn powerful keywords and phrases into pieces of art as well. Take a look at Pinterest for some ideas!
5. Charts and Graphs
If you are creating case studies or presenting information with different types of statistics and trends, showcase them with various charts and graphs! If you clump too many striking facts together in one paragraph, they could lose their value. Readers may also not always understand what those numbers or trends really mean. If you explain it in a visual way, the message you are trying to present will become more clear.
6. Flow Charts
Just like charts, if you list multiple steps of a process, people may not see the big picture, or even worse, may be lost after Step 2. Flow charts can be incredibly useful, whether they’re used as timelines for members, work processes for potential members, or a marketing campaign guide for your colleagues. It helps everyone understand the steps it takes to reach the ultimate goal of a process.
What are your favorite examples of visual content? Who uses it the best? Tell us in the comments!