Are you stumped on finding ways to interact with your target audience online? No need to worry any longer. Here are plenty of different ways for you to creatively engage with your audience using social media and your association’s website.
Encourage Webinar Sign Ups
You can announce webinars on your blog, social media sites, website, or eNewsletter. Webinars are an opportunity to share your expertise with any number of people, and you are able to have them participate, ask you questions, and share their ideas during the webinar as well. Webinar programs, such as GoToMeeting.com, even allow you to record the webinar so you can post it on all channels, like your blog, for future reference.
Encourage eNewsletter Sign Ups
eNewsletters are always a great way for your audience to stay up to date with what your association is doing. It also gives organizations the opportunity to show a more personable side to their audience. Some ways to humanize your association with eNewsletters are by integrating YouTube videos of members or employees discussing a particular subject, blog posts, and sharing pictures of events the association participated in.
Event and Seminar Invitations
Events and seminars can create an opportunity to see which of your social media channels work the best. If you advertise the event on all channels with a link that directs them to the event’s registration page, create a survey question to see which tactic actually led them to the event. It will give insight of where and how much traffic flow is occurring.
eBook and White Paper Downloads
Sharing information and industry expertise are two big trends in social media and are great ways to promote your association to your members and audience. If you announce to your online audience that these materials are available online, they will be able to learn more about you and you will be able to easily pass along information to members. Try to set up a landing page to download the item for free as well. Having them enter their email address and answer two or three survey questions before downloading the content gives you the chance to gain more information.
Create a Contest
You can incorporate this into your eNewsletter, blog, social media sites, events – essentially anything. Have your audience enter the contest by submitting their email address and answering a few survey questions. This information will give you material to see if any of the participants could be prospective members. You can also create a thank you email to send to all of the participants in order to encourage future interactions with them.
Create a Poll
Polls are a fantastic way to learn more information about who is following you online. They are quick, easy, and efficient for both you and the participant. You can have the poll focus on any type of subject matter that is beneficial for you to learn more about prospective and current members. Display a poll on your website, eNewsletter, and social sites!
Make a Video
Creating videos is so easy with the help of flip cameras, digital cameras, mobile phones, etc. They only have to be 30 seconds to two minutes long in order for it to send a valuable message to your audience. You have the opportunity to do so much with videos. Some ideas are announcing a contest winner, wishing your audience happy holidays, live footage of events, interviews with members, or association announcements. Let your audience see the personable side of you and give your team and members the opportunity to participate with your marketing efforts. Integrate the videos on your website, eNewsletter, and your social media sites.
Organize Testimonial Interviews
Having your testimonials in video-form would bring new life to your testimonial page on your website. Your audience would be able to see current members, how they talk about your association, and it would be much easier for them to explain their experience with your association in person. Written text can only capture so much, but videos have the capability to show how happy a member is with your association. Posting videos is possible on all social media sites and you can monitor how many views and comments each one receives.
Create a Blog
Blogs can be used as your weekly eNewsletter. It is easy to keep them updated frequently (bi-weekly or monthly), and you can blog about almost anything. Integrating videos, announcements, poll results, experiences at events, or subject matter are all fantastic topics to discuss in a blog. Your audience is able to leave comments and share with friends, and you can easily announce news in a quick manner. Promoting new entries across all of your online channels immediately after is possible as well. Don’t be intimidated by the blog; entries can be as short or as long as you want!
Host a Twitter Chat
Twitter chats can be very useful when it comes to attracting an online audience and giving those participants a chance to engage or respond to what you are saying. Twitter makes sharing and interacting easy because of hashtags, retweets, and username handles. You can promote Twitter chats easily and see how people shared information after the chat as well.