Dry blog posts and repetitive social media updates are a surefire way to get someone scrolling right past your content. That’s why your members and prospects aren’t going to come back for more if your association’s content is getting stale. But let’s be honest, coming up with fresh ideas all the time is no mean feat, especially when you have so many other things you have to take care of as well. Not to mention the frustration of time wasted trying to get something – anything – down ready for that next post or newsletter. Next time you find yourself staring blankly at your screen, all out of ideas, try these top ten tips to kick start your creativity and inject new life into your association’s content:
- Hang out on social media. Find out what your audience is talking about, asking about, and worrying about, and build some content from there.
- Ask some questions. Not sure what to write next? Ask your audience what they’d like to see more of on your blog, Facebook page, or anywhere else.
- Review something. Pick something relevant to your members and review it, pointing out what works and what doesn’t.
- Interview someone. Interviewing someone who has insight in your field of expertise will give you something different to post and some new ideas too.
- Inject some pop culture – take a popular figure or current event and build related content around it.
- Tell them what you did right. A strong success story with an emphasis on learning new things, not boasting, will give your audience more insights into your association.
- Tell them what you did wrong. Sharing a lesson learned and something you now do differently is a brave step, but done right it makes you very relatable. Just make sure you pick something that got resolved in a positive and productive way – talk about past learning experiences, but focus on present success.
- Curate something. List ten of your favorite blog posts in your association’s niche, five must-see videos, or three books your members can’t afford to miss out on.
- Ask around. Find out if your colleagues, friends, or peers have some ideas. Bouncing ideas around with other people can be very productive.
- Spotlight something. Has someone made a step forward in your niche? Is something newsworthy happening in your association’s market area? Write about it and add your opinions and knowledge to establish yourself as an authority.
Producing strong content is a skill, one you can improve on with practice. While you’re using these tips to gather ideas, make sure you note down ones you want to return to later – you can use an online curation or notetaking tool, but a simple notebook or word document will do. Don’t let your ideas get away – and use them to keep your content fresh.