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Creating a Successful eNewsletter for Your Members

As online marketing becomes increasingly popular and widespread, businesses are continually looking to find ways to remain successful and stand out from the crowd. eNewsletters give you the opportunity to update your audience and provide them with new, valuable content. However, with the large amount of eNewsletters being sent out by different companies every day, it sometimes becomes difficult to stand out. To help you create a successful eNewsletter that will appeal to your audience, we have five important tips to be aware of, as well as some sample campaigns to give you some inspiration moving forward.

5 Tips for an Effective eNewsletter

Clipboard with Checklist and Red Pen

1. Subject Line:

Your subject line is the most important part of your eNewsletter. It is the first thing your audience will see, and it’s also the ultimate deciding factor in whether or not they will open your email. If your subject line is weak and your audience passes right by the email, all the effort you put into the content inside the eNewsletter will go to waste. Make sure you set time aside to work on coming up with a creative subject line so your email doesn’t get buried in inboxes and spam folders. Some basic tips to remember when creating a subject line include:
a. Keep it short – if it needs to be longer, make sure your important keywords appear
towards the beginning so you can be sure they’re seen.
b. Avoid using words that will cause your email to be marked as spam, such as free,
deal, earn, sale, etc.
c. Tell your audience what’s inside – they signed up for your eNewsletter because they
want to receive your content, so make sure they know what they’re getting when it
arrives in their inbox.

To see which subject lines are working best for your audience, try utilizing an A/B testing method. Send out one subject line to a small sample of your audience, and another one to a different sample group of the same size. Use whichever one had higher open rates on the rest of your list. Also, be sure to regularly check data reports to see which subject lines had the best results on your audience over time.

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