Does your association use automated marketing? Perhaps you associate automated messages with more sales-focused marketing efforts. In fact, as an association, you are selling your message, and marketing it should be one of your top priorities. With the current popularity of social media and the wealth of information and networking available for free, making your message and benefits clear to members has never been more important. Marketing automation can help you do just that. Here are some key areas in which marketing automation is good for associations, and what you can do to make the most of it.
Targeting Your Messages
Marketing automation works best when used in conjunction with a solid, well thought out plan. The messages your association sends out should have a very clear purpose, whether that is encouraging members to renew, inviting them to an event, or promoting a specific service. By using marketing automation, you can tailor the messages you send out to best connect with your members. For example, if a member is due for renewal, you can design a campaign to remind them to renew, and highlight how your association adds value to the life of that member. To do this you simply personalize the campaign based on their behavior and demographic to ensure the message speaks directly to their needs and concerns.