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Get Off Your @$$ and Get Social: How to Get Your Association Involved

How social is your association? Your association thrives on the involvement of both its members and the goodwill of others in your trade area and local community. What does that mean for your association? It means it’s time for your association to get social and build good relationships both online and offline. Here are ten ideas to get you started.
  1. Get involved in community events. From the local fête to a beach clean-up, look for chances to get your association involved with events happening in your local community. As well as getting your name known, you’ll get to know people in your locality, and establish your association as caring about its community.
  2. Host an icebreaker or fun day. Of course your AGM is important (see next point), but “come along to our AGM” won’t draw in non-members. Hosting a more laid back event is a proactive way to reach out to your local community. As well as potential members, you’ll be making connections with those who might not be interested in joining your organization, but who could be allies.
  3. Make your AGM or conference more social. An AGM or conference is a good way to get your members together for networking and discussion – but you have to make it appealing. From the way you market it to the general tone of the day, make sure your event is positive and worth the time and money to attend. Don’t forget the importance of social media and a mobile-friendly approach to your event.
  4. Involve your staff. If you want a more social association, start with your staff. Whether paid or voluntary, make sure your staff gets a chance to have their voices heard, and are offered plenty of motivation to get involved in your activities.
  5. Run a contest or giveaway. From a Facebook giveaway to a local prize draw, a contest can be an engaging way to get people involved with what you are doing. Rather than just asking for a name or a Facebook like, encourage involvement with a contest that needs some input from entrants.
  6. Sponsor something. Could your association sponsor something in your local community? From a local sporting event to your community theatre, sponsorship not only gets your name seen and known, it also establishes your association as community-minded and generous.
  7. Get talking. Being a good conversationalist should be part of your association’s social action plan. Talk to your members and others in your local community or trade area regularly. You can reach out with questionnaires, join or start a conversation on social media, or simply ask someone at a community event what matters to them.
  8. Encourage involvement. If you want to inspire your members to get more social, provide them with opportunities and make sure they know about them. Write up some interesting copy with eye-catching graphics to let them know what is going on, and how and why they should get involved. Keeping in touch is the key to encouraging your members to be more social, with you, with each other, with others in their sector, and with their local community.
  9. Make the most of social media. Social media is your opportunity to start and join in with conversations worldwide. Make the most of social media with regularly updated profiles that offer something interesting to your followers. Reach out to your members, prospects, and others in your industry with questions, information, and a friendly, approachable attitude.
  10. Get your voice heard. From local consultations to national topics of importance to your area of expertise, reach out beyond your own borders. Get your association involved with topics that are relevant to your association, and to the local community you operate in.

Keeping your association social is key to keeping its membership active and interested in being part of what you do, so don’t wait – get out there, and get social!

Get Off Your @$$ and Get Social: How to Get Your Association Involved

How social is your association? Your association thrives on the involvement of both its members and the goodwill of others in your trade area and local community. What does that mean for your association? It means it’s time for your association to get social and build good relationships both online and offline. Here are ten ideas to get you started.
  1. Get involved in community events. From the local fête to a beach clean-up, look for chances to get your association involved with events happening in your local community. As well as getting your name known, you’ll get to know people in your locality, and establish your association as caring about its community.
  2. Host an icebreaker or fun day. Of course your AGM is important (see next point), but “come along to our AGM” won’t draw in non-members. Hosting a more laid back event is a proactive way to reach out to your local community. As well as potential members, you’ll be making connections with those who might not be interested in joining your organization, but who could be allies.
  3. Make your AGM or conference more social. An AGM or conference is a good way to get your members together for networking and discussion – but you have to make it appealing. From the way you market it to the general tone of the day, make sure your event is positive and worth the time and money to attend. Don’t forget the importance of social media and a mobile-friendly approach to your event.
  4. Involve your staff. If you want a more social association, start with your staff. Whether paid or voluntary, make sure your staff gets a chance to have their voices heard, and are offered plenty of motivation to get involved in your activities.
  5. Run a contest or giveaway. From a Facebook giveaway to a local prize draw, a contest can be an engaging way to get people involved with what you are doing. Rather than just asking for a name or a Facebook like, encourage involvement with a contest that needs some input from entrants.
  6. Sponsor something. Could your association sponsor something in your local community? From a local sporting event to your community theatre, sponsorship not only gets your name seen and known, it also establishes your association as community-minded and generous.
  7. Get talking. Being a good conversationalist should be part of your association’s social action plan. Talk to your members and others in your local community or trade area regularly. You can reach out with questionnaires, join or start a conversation on social media, or simply ask someone at a community event what matters to them.
  8. Encourage involvement. If you want to inspire your members to get more social, provide them with opportunities and make sure they know about them. Write up some interesting copy with eye-catching graphics to let them know what is going on, and how and why they should get involved. Keeping in touch is the key to encouraging your members to be more social, with you, with each other, with others in their sector, and with their local community.
  9. Make the most of social media. Social media is your opportunity to start and join in with conversations worldwide. Make the most of social media with regularly updated profiles that offer something interesting to your followers. Reach out to your members, prospects, and others in your industry with questions, information, and a friendly, approachable attitude.
  10. Get your voice heard. From local consultations to national topics of importance to your area of expertise, reach out beyond your own borders. Get your association involved with topics that are relevant to your association, and to the local community you operate in.

Keeping your association social is key to keeping its membership active and interested in being part of what you do, so don’t wait – get out there, and get social!

John Foley, Jr

John Foley, Jr. is President and CEO of interlinkONE. interlinkONE provides software and marketing services for associations and professional societies to generate prospective member leads, increase engagement, and strengthen member retention.

John is a renowned international speaker who passionately speaks to associations in the areas of transformation, multi-channel marketing, social media, mobile, and content marketing. Some notable association affiliations include Mr. Foley’s involvement as a board member and acting CMO for the recently merged Association of Marketing Service Providers (AMSP) and National Association for Printing Leadership (NAPL), as well as his membership with the Business Marketing Association and American Society of Association Executives (ASAE). He often takes part in the weekly Twitter chat for associations, “#assnchat,” and contributes content to many industry resources.

Learn more about John at http://JohnFoleyJr.com, and how interlinkONE can help you at http://interlinkONE.com and http://MarketWithMAX.com.