Is your content marketing in good shape? From Facebook updates to eBooks, content marketing is the go-to way to communicate with your members these days. Your content needs to interest your readers and give them a reason to come back for more, so make sure you steer clear of these five common content marketing mistakes.
1. No Plan
No plan spells disaster for your content marketing. Without a plan, you run the risk of creating haphazard and unfocused content with not enough updates, or too many updates. Before you start creating, have an aim in mind. Do you want to raise awareness of your association? Increase your subscription rates? Once you’ve got your aim, map out how much content you are going to create, and when. Schedule it in so you know it will get created and sent at the right time.
2. No Value
The Internet is a noisy place, and your members are busy people. The content you create needs to bring something to their lives – something that will make it worth taking the time to read. That means now is not the time to sell. Now is the time to answer a question, solve a problem, provide some valuable information, or even just make your members laugh or smile.