Love is in the air! Valentine’s Day may be over, but that does not mean you should stop showing love to your members. Whether it is weekly eNewsletters or monthly updates, you are constantly connecting with your members. No one likes getting bogged down with irrelevant emails. Make sure you are sending content they actually want and will enjoy. The one thing all of these types of content have in common is time. Make sure your weekly eNewsletters or monthly updates are always up-to-date and reflect what has been going on in the lives of your members.
Here are 7 types of content that your members are sure to love you for:
Is it the season of giving or time for an egg hunt? As the seasons change, so should your content. One, this is the type of content that never gets old and is always changing, giving you plenty of opportunity. Don’t be afraid to have some fun during April showers or the cold New England winters. Your members will love the relevant and relatable content.
Similar to the seasons, your calendar is full of events throughout the year. I’m not talking about just conferences or events specific for your association. Consider sporting events, award shows, etc. Showing enthusiasm for major events you know your members are watching will help connect with them even more.
Memes & GIFs
In the age of Internet memes and instantaneous interactions and reactions on social media, there has been new meaning to memes and GIFs. Now, this doesn’t mean send out your next eNewsletter solely with memes. But, when considering social media posts and engaging quickly with your members, humor applied with memes and GIFs can go a long way.
The possibilities of different types of videos are endless. From how to or explainer videos to promotional videos and live chats, making videos allows you to get your message across in a fun, creative way. Videos can be easily embedded into your eNewsletters and shared on social media. Plus, just think about how you scroll through your messages or social media. Do you want to read long pages or would you rather watch a quick video?
Guidebooks & How-Tos
Have a conference coming up in Boston for your members? Send them a guidebook of the city for while they’re here. Guidebooks and How Tos are not only useful but can also show your members that you care. Consider where your members are coming from and their interests. Guidebooks or How Tos that relate to your members are sure to increase engagement, especially when it directly resonates with them. They will definitely be thinking of you when they are touring around a new city before the next conference.
Sharing member success stories or professional activity allows not only your members to become better acquainted with each other, but also shows that you care. Everyone loves a positive story and one that is geared toward fellow members and friends can mean even more.
Don’t be afraid to ask. If you demonstrate changes based on your members opinions and feedback it will go a long way. Who doesn’t love the ability to actually give someone his or her opinion? Plus, if you listen, you know what you are sending is truly what your members are looking for.
Before sending out your new eNewsletter or prior to posting on social media, consider these types of content. Take a look at who your members are and what they do. A better understanding of your members and effective use of these types of content will lead to increased engagement and overall satisfaction among your members.